![]() ![]() SWENSEN, Chief Investment Officer, Yale University "What Gutenberg was to the printing press, Henry Ford to the automobile, and Shakespeare to the English language, Jack Bogle is to finance. The Little Book of Common Sense Investing provides the tools required to implement a winning portfolio strategy. ![]() ![]() Successful investors embrace the principles undergirding the rationale for index funds and understand the pitfalls hindering the effective execution of an investment plan. But, simply being an indexer is insufficient. Countless millions of investors have purchased index funds because of Jack. His conception and development of index funds transformed the investment world for individuals and institutions alike. PRAISE FOR THE LITTLE BOOK OF COMMON SENSE INVESTING "Jack Bogles remarkable career spans the spectrum from lonely iconoclast to celebrated rock star. ![]()
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